Meet the Judges


Karen Jones

Karen founded Citywealth after a career at News International, The Times, and Sunday Times in the legal, financial and recruitment sections. She also ran the Legalease flagship title Legal Business/Asia Pacific Legal 500, and launched Legal Business Awards and Legal 500 parties. Karen then took over In Brief magazine, where she grew the organisation from a buyout where it had gone bankrupt to a successful £500,000-a-year publishing and events business. Her work as a Citywealth CEO was recognised by four New York Stevie Awards: Women helping women (2014, 2015), Innovator of the year (2015), and Entrepreneur of the year (2015).

Katie Cramond
Director of Business Development International
McDermott Will & Emery UK

Katie Cramond is the Director of Business Development, International at US headquartered law firm McDermott, Will & Emery. The focus of Katie's role is to build growth and loyalty with her firm's clients and develop relationships across the McDermott platform, as well as encouraging cross-border collaboration. McDermott Will & Emery is an international law firm with a diversified business practice. The firm is one of the largest grossing law firms in the US and globally, and its lawyers represent a wide range of commercial, industrial and financial enterprises, both publicly and privately held.

Katie is nurturing and extremely committed to her team’s personal growth. She creates an inclusive culture, investing in her staff and fostering client relationships but also long-term planning for the success of the individuals as well as the collective. The success of those around her is as important to Katie as her own success.

Nicola Roigard
Head Of Marketing
MASECO Private Wealth

Starting out working for the likes of Barclays and Merrill Lynch, resulting in becoming an Events and Communications Manager at Barclays in the early 2000s, Nicola then went on to become Head of Marketing and Communications at Arbuthnot Latham Private Bank, utilising the knowledge and experience gained in the ‘big banks’ and worked for 11 years in this role, which included a seat on the Executive Committee, to entirely develop and transform the non-existing marketing function at Arbuthnot Latham to become a profit making function.

From her Head of Marketing role at Arbuthnot Latham to her then later Head of Marketing roles at the Multi-Family Office Sandaire and now Head of Marketing at MASECO Private Wealth, Nicola’s role has spanned from actively leading and developing marketing and communications strategies, defining brand positioning, and leading teams to deliver internal and external communications, marketing campaigns, product launches, marketing materials, content creation, PR, website and social media development, client journey and relations building and strategy, internal and external events and also has experience in being responsible for risk, conduct risk, governance, budget and control requirements.

With a Marketing Diploma with the Chartered Institute of Marketing and a Master’s Diploma in Strategic Leadership and Management, in addition to her Supervisory Management degree, Nicola’s qualifications and experience allow her to oversee teams ranging from a team of 10, through to a small team of 2, working in both a fully hands on role to develop small and thriving family office businesses. As well as this, Nicola Co-Founded a Marketing and Concierge business during the pandemic, alongside Co-Founder Georgina King, to support businesses in moving forward during what was a difficult time for marketing departments and marketing budgets. En Avant offers board marketing services to a variety of clients including a Family Office Association, an Asset Finance business, variety of sporting associations and a family-owned investment vehicle, to name a few.

Sue Primmer
Chief Marketing Officer

Currently CMO at global consulting firm Sionic, Sue Primmer has spent her career in communications, working in private and public sectors, with clever people tackling complex topics, be they bankers, business leaders, academics, politicians, Olympic games organisers - or even Bishops. Before entering the world of finance, she was Assistant Chief Executive of one of London’s most diverse boroughs, Hackney having been Director of Comms for the University of Birmingham and before that, setting up one of the UK’s original dotcoms. Professionally and personally she is dedicated to encouraging others’ ability to tell their own stories well in public, with a real love for broadcasting, brand and reputation building, financial literacy, further and higher education and corporate governance. Now, as an advocate of the importance of good finance for societal well-being, she is proud to be able to apply her skills in a sector that seriously matters. Sue holds a Masters degree in English Literature from the University of Cambridge, an MLitt in the Construction of Gender from the University of Durham, is one of 100 women awarded the Freedom of the City of London in recognition of a century of women’s suffrage, sits on the Board of the Chartered Banker Institute and of the 2025 Foundation Committee, a charity dedicated to opening up careers in banking to young people who might not otherwise consider it a realistic choice.

Kirsten Burt
Founder & Director
K Burt Consulting Ltd.

Kirsten leads a strategic marketing consultancy to help wealth managers grow their businesses and reach new audiences. She focuses on digital marketing transformation, sales enablement, and targeting emerging client segments. She has also worked extensively in the areas of international marketing and impact investing.

Prior to founding her consultancy, Kirsten had over 20 years of experience in financial services in both the US and UK across wealth management, asset management, consumer and private banking. She sat on the Management Committee of UBS Wealth Management in the UK & Jersey leading marketing and growth for five years. She also helped launch the new Standard Chartered Private Bank globally and was their Head of Marketing for EMEA & the Americas.

She holds a marketing degree from Boston College, and an MBA in Global Brand Management from the Thunderbird School of Global Management.

Adam Riddell
Crystal Public Relations

Adam leads on PR strategy for a number of major international financial services businesses and public sector organisations and maintains strong media contacts in London and a range of IFCs globally. He is formerly Chair of the IoD Jersey's PR sub-committee, is a CIPR Chartered Practitioner and a CIPR Fellow, having helped found the Channel Islands PR Forum and made it possible to sit CIPR qualifications in the Channel Islands for the first time.

Established in 1994, Crystal PR is an independent business committed to a highly personal service. Since formation in Jersey, Crystal has advised internationally focused corporate clients on communications strategies in support of business development and marketing plans. While many clients have their headquarters in Jersey and Guernsey, Crystal’s consultancy services extend around the world, including London, Luxembourg, Switzerland, the Isle of Man, Gibraltar, Cayman, BVI, Hong Kong, Singapore, the UAE, South Africa and the US.

Mollie Hegarty
Product Marketing Manager
IDT Corporation

Mollie has over ten years of experience working with high-end international brands in financial services and premium technology.

In her role as Marketing Manager at Crestbridge Family Office Services, Mollie supports the development and implementation of marketing plans and strategies with a strong focus on digital communications. She works closely with teams across Jersey and London, whilst also collaborating with the team in Wyoming to develop the US joint venture brand, Crestbridge Fiduciary.

Mollie has led a number of award-winning projects, such as new websites and company rebrands, and was personally awarded in the Citywealth Brand Management & Reputation Awards 2020.

An Associate of the Chartered Institute of Marketing (CIM), Mollie holds a CIM Level 6 Diploma in Professional Digital Marketing, as well as a Level 6 Diploma in Digital Leadership.

Lydia Chambers
Head of Communications

Lydia is Head of Communications at Ocorian, a global leader in corporate and fiduciary services, fund administration and capital markets. She is a highly commercial marketing and communications professional, providing strategic advice to a wide variety of stakeholders and has a proven track record of developing and delivering complex projects and marketing plans to support growth across multiple jurisdictions.

At Ocorian, Lydia leads the Communications team and is responsible for building the profile of Ocorian externally. She proactively manages the firm’s reputation and was a key member of Ocorian’s Covid response team. Lydia works closely with the senior management team to communicate the strategic priorities of the business and help build the company’s culture and values throughout all locations.

Lydia has extensive experience communicating change effectively resulting in high levels of engagement amongst all audiences and is a qualified Prince2 Practitioner. Lydia started her career in FMCG marketing for leading drinks companies and has most recently worked in marketing and communications at a leading offshore law firm as well as global banks.

Dr. iur. Raffael Büchi
Founder and Co-Owner

Dr. iur. Raffael Büchi is an expert in communications, PR, business development, and marketing for law firms, including positioning and strategy, public appearance, pitching, international rankings and awards, and content marketing.

He also specializes in knowledge management and the smart and efficient use of technology in law firms and in-house legal departments.

Driven by his passion for business development and entrepreneurial projects, Raffael co-founded Projekt Interim in 2013 (while working full-time at Bär & Karrer), as one of three founders and shareholders. Projekt Interim specializes on the temporary use of vacant real estate and is the market leader in Switzerland in this field today. Until exiting Projekt Interim in 2019 to fully focus on OWLEGAL, Raffael acted as the company’s spokesman, head of communications & business development, and legal advisor.

Alison Duffy
Group Head of Marketing and Communications

Alison is the Group Head of Marketing and Communications with leading investor services firm IQ EQ, a business she joined in 2015. 

No stranger to change Alison has led the rebrand of the Group's multiple businesses to become IQ-EQ and together with her growing globally based team is responsible for delivering its end to end marketing and communications plans across all segments and jurisdictions. A commercially driven marketer she is responsible for growing the brands external profile and reputation and supporting the business commercially through its increasing focus on digital marketing channels. She works closely with other stakeholders across multiple functions to drive the firm's 'One IQ-EQ' internal culture and ESG agenda. 

Before making the transition into the world of financial services marketing she spent much of her career in the retail consumer space most latterly as Marketing Director of Sony PlayStation.   

Alison holds a Masters degree in Digital Marketing, was awarded the title of Citywealth 'Marketing Director of the Year in 2020' and is listed on the Business and Finance CMO Top 100 index.  

James Lynch
Maltin PR

James is a Partner at Maltin PR and a highly experienced litigation PR and reputation management expert.

With experience acting for litigants and HNWIs in the UK, EU, India, Pakistan, Latin America, the Caribbean and others, James has built a strong understanding of engaging with different media ecosystems on behalf of clients to present optimal messages. Particularly skilled at rapidly parsing complex documents, clients value his ability to distil detailed information to convey to journalists in an approachable and usable way.

James is also recognised as a leading reputation manager in the Spear’s 500 guide to the top global advisers for High Net Worth individuals. The guide praises his ability to represent clients whose reputation is being impacted by “tense geopolitical relationships”.

Maltin PR is an award-winning and internationally recognised London-based Legal and Litigation PR firm, which is ranked in Band 1 in Chambers for Litigation PR and Communications.