Starting out working for the likes of Barclays and Merrill Lynch, resulting in becoming an Events and Communications Manager at Barclays in the early 2000s, Nicola then went on to become Head of Marketing and Communications at Arbuthnot Latham Private Bank, utilising the knowledge and experience gained in the ‘big banks’ and worked for 11 years in this role, which included a seat on the Executive Committee, to entirely develop and transform the non-existing marketing function at Arbuthnot Latham to become a profit making function.
From her Head of Marketing role at Arbuthnot Latham to her then later Head of Marketing roles at the Multi-Family Office Sandaire and now Head of Marketing at MASECO Private Wealth, Nicola’s role has spanned from actively leading and developing marketing and communications strategies, defining brand positioning, and leading teams to deliver internal and external communications, marketing campaigns, product launches, marketing materials, content creation, PR, website and social media development, client journey and relations building and strategy, internal and external events and also has experience in being responsible for risk, conduct risk, governance, budget and control requirements.
With a Marketing Diploma with the Chartered Institute of Marketing and a Master’s Diploma in Strategic Leadership and Management, in addition to her Supervisory Management degree, Nicola’s qualifications and experience allow her to oversee teams ranging from a team of 10, through to a small team of 2, working in both a fully hands on role to develop small and thriving family office businesses. As well as this, Nicola Co-Founded a Marketing and Concierge business during the pandemic, alongside Co-Founder Georgina King, to support businesses in moving forward during what was a difficult time for marketing departments and marketing budgets. En Avant offers board marketing services to a variety of clients including a Family Office Association, an Asset Finance business, variety of sporting associations and a family-owned investment vehicle, to name a few.